Posts Tagged ‘branding’

Do you ever wonder how businesses get their name? Not every business, because some business names make total sense. Like PetCo or U-Haul or John’s Corner Market. But other names, while clever, often make no sense. Amazon for instance. What does the second longest river in the world have to do with e-commerce? I mean, it’s not even the number one longest river. Why would you name your company after the SECOND anything? Wouldn’t you want to liken your business to the first of something? If I were opening – say – a hat shop, it would make sense to call it Hats Off. But if I’m going a different route, wouldn’t naming it The Nile, after the number one longest river, make more sense? I’m sure Amazon had some strategy that I’m unaware of, but to the average Jane like me, I don’t get it.


Read Full Post »

Last week I introduced you to Ketra Weston, today we meet Trevor Donaldson, the hero in my upcoming contemporary western romance novel On Common Ground. Trevor is in law enforcement but, he grew up on a ranch and owns his own ranch in Northern Arizona, where he goes when he’s not chasing down bad guys. (more…)

Read Full Post »