That’s Cool But We Don’t Know What To Do With It.

Have you ever noticed that people like to put things into categories? It’s just human nature I think to want to classify stuff into known categories. Everything needs to go into a box, or a file, or on a shelf. Ever look at something and wonder what the heck it is? If someone tells you it’s a new-fangled object designed to do thus and such, your brain automatically wants to file that information into a group of knowns. That’s usually when people say something like, “Oh, it’s sort of like a thingamajig?” We ask because we have an inherent need to relate the new thing to an old thing.

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