Why’d You Call It That?

Do you ever wonder how businesses get their name? Not every business, because some business names make total sense. Like PetCo or U-Haul or John’s Corner Market. But other names, while clever, often make no sense. Amazon for instance. What does the second longest river in the world have to do with e-commerce? I mean, it’s not even the number one longest river. Why would you name your company after the SECOND anything? Wouldn’t you want to liken your business to the first of something? If I were opening – say – a hat shop, it would make sense to call it Hats Off. But if I’m going a different route, wouldn’t naming it The Nile, after the number one longest river, make more sense? I’m sure Amazon had some strategy that I’m unaware of, but to the average Jane like me, I don’t get it.

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